DraftKings Weighing Another Run at Online Sports Betting Ballot Measure in Florida

The CEO of DraftKings said Friday that they are confident about getting an online sports betting measure on the 2024 election ballot, which follows a failed attempt at a 2022 question.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne ? Senior News Analyst
Feb 18, 2022 ? 13:20 ET ? 3 min read
Colin Castleton Florida Gators college basketball
Photo By - USA TODAY Sports

DraftKings Inc. hasn’t forgotten about Florida.

The online sportsbook operator’s top executive noted on Friday that they failed to get the required number of signatures in time to put a proposed constitutional amendment on Florida’s 2022 election ballot.

That amendment, if approved in November, would have allowed online sportsbooks such as that of Boston-based DraftKings to take mobile bets all over the Sunshine State. But Florida Education Champions — the political committee that was pushing the amendment and was supported financially by DraftKings and FanDuel Group — admitted defeat in January, even as it claimed support from more than one million Floridians. 

“This is due to a variety of factors including COVID, as well as the compressed timeframe given when signature-gathering started,” DraftKings CEO Jason Robins said Friday. “We are very encouraged, however, by the over one million individuals who signed petitions in less than eight months, which shows that Floridians do want the opportunity to vote on a competitive mobile sports betting market in the state.”

Robins added DraftKings is exploring all options to ensure Florida does get that opportunity as soon as possible. 

“And if we were to refile, we are very confident that given the extended timeframe, we will be able to qualify for the 2024 ballot,” the CEO said during the company’s fourth-quarter earnings call.

Robins’ comments come as legal sports betting is in limbo in Florida, which is the third-largest state in terms of population and a highly-desirable market for sportsbook operators. At the moment, there is no authorized retail or mobile option for gamblers and no certainty around when one might arrive. 

The Seminole Tribe of Florida does have a compact with the state that gives them control over sports betting, but federal approval of that deal was struck down by a judge in November. This led to the tribe shutting down its Hard Rock Sportsbook in the state in early December.

While the compact court case has been appealed by the federal government, there are no guarantees of what the outcome will be. In the meantime, Florida sports bettors are stuck waiting. 

DraftKings is waiting for another crack at the Sunshine State as well. The company had pumped more than $20 million into the 2022 ballot initiative effort (with FanDuel chipping in over $14 million), but getting a question on the 2024 ballot will require starting the whole process over.

So, for now, the operator will have to get by with places that have recently launched online sports betting, such as New York, where Robins claimed there is already “chatter” about lawmakers considering lowering the state’s 51% tax rate on wagering revenue. DraftKings can also look ahead to states planning to launch mobile wagering this year, such as Maryland.

Meanwhile...

On Friday, DraftKings released its fourth-quarter and full-year financial results, with both revenue and its net loss growing in 2021. While revenue rose 101% year-over-year to $1.3 billion, the company’s loss widened by 22.6% to $1.5 billion for 2021. 

Yet Robins told analysts and investors during the call that the operator took a record dollar amount of bets in the fourth quarter. And DraftKings had a 32% share of the online sports betting handle in states where it’s available, he added. 

The CEO also said it took less than 24 hours to acquire 100,000 first-time paid bettors in New York following the state’s launch on January 8. To compare, in next-door New Jersey, it took DraftKings 170 days, Robins said. 

“There is no question that customers are joining our platform faster than they did in states that we launched in previous years,” he added.

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff¡¯s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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