Prime Sports Brings Old-School, Non-Limiting Sportsbook to New Jersey

New online operator fully launched 'American-style sportsbook’ on Wednesday for all Garden State bettors.

Brad Senkiw - News Editorat Covers.com
Brad Senkiw ? News Editor
Apr 3, 2024 ? 10:03 ET ? 4 min read
Prime Sports
Photo By - Prime Sports

Prime Sports launched its online sportsbook fully on Wednesday in New Jersey without a seven-figure marketing campaign. 

There were no paid celebrities on commercials, no social media ads beating bettors over the head, and no wild bonus bet offers.

That’s exactly how Prime executive chair Joe Brennan Jr., and Adam Bjorn, the industry veteran and COO of platform company Plannatech, wanted it. 

Prime, which was already operating in Ohio, simply opened up shop and offered any and all bettors a focus on customer service, reduced juice, max wagers on markets, and no fears of being limited or having accounts closed due to winning. 

“It’s just simple, basic, old-school bookmaking,” said Bjorn, who spent years with renowned offshore books The Greek and BetCRIS.

American-style sportsbook

Prime’s two leaders told Covers that they partnered to fill what they believe is a gap in the U.S. sports betting industry.

Brennan said when PASPA was overturned in 2018 and the industry began to open across the country, the rush to launch led to U.S. operators partnering with British and European suppliers, which created a vastly different betting market than what Americans were used to previously. 

“I kept waiting for some company in the U.S. to wise up and take advantage of that, especially because the offshore and street markets in the U.S. markets didn’t go away,” Brennan said. “If anything, they grew a little bit. That told me there was an opportunity to go in that direction, to open up an American-style sportsbook.”

Not the typical competition

Much like the very-established Circa Sports, Prime is about offering the best pricing and taking on professional bettors, arbitrage bettors, and betting syndicates, as well as anyone in between who’s seen their max wagers at the big-name shops go from thousands per game to dollars and cents. 

Getting paid in cold, hard cash is one of the major benefits. Prime Sports offers a plethora of depositing and withdrawal options, including debit/credit cards, ACH, wire transfers, PayPal, and Venmo. 

Brennan says their approach allows big bettors to stop relying on volatile cryptocurrency to fund accounts and to protect themselves from the less-assured offshore shops.  

“We don’t have to take players away from DraftKings or FanDuel or Fanatics or BetMGM or Caesars,” Brennan said. “Our opportunity is enticing players away from those unregulated markets, away from the street, away from offshore, and into our regulated shop.” 

The company prides itself on fast payouts and allowing users to contact a real person, not just an AI-generated chat. The sports catalog is geared toward traditional sides, totals, and halves, not as many same-game parlays and exotic offerings, although the menu will continue to expand. You can read our Prime Sports review for a comprehensive overview of this operator. 

Proof is in the pudding

While Prime didn’t launch a massive marketing campaign, it certainly picked up street cred from one of the most well-known sports bettors in the U.S. 

Professional bettor Gadoon “Spanky” Kyrollos placed the first New Jersey wager at Prime during the site’s soft launch. Kyrollos has waged public battles with U.S. sportsbooks for years and has called them out for limiting himself and other bettors because they win. 

Prime had no issue taking action from the New Jersey resident, showing how open the sportsbook is to all action.

“If you see Spanky walking in the front door welcomed and being able to bet $2,500, $5,000 ... then you’ve got to think ‘Oh, this is a place I can go to without the headaches and bull---t you run into everywhere else,’” Bjorn said. “That was definitely done with reason and purpose. He’s just looking to bet somewhere.” 

More than one way to skin a cat

Prime is simply running a different business than the high-margin, big brands like FanDuel and DraftKings. 

Their strategy centers around offering a price, taking bets, moving that line based on the bets, and going from there. Prime doesn’t move lines just because another sportsbook did. 

It will create lower margins and some bad days, like the recent Super Bowl, but they feel their style will keep bettors coming back and give the bookmaker information other shops aren’t getting since they won’t take wagers from the pros. 

“I was seeing what such a bad job these operators were doing in the U.S.,” Bjorn said. “For every dollar that goes on these reports from (U.S.) regulators, I believe there’s a dollar or two dollars left on the table, or under the table, because there’s just not real bookmakers in the country.”

Come and get ‘em

Prime is affecting its margins by not giving away millions of dollars in promotional credits.

According to the Ohio Casino Control Commission’s February revenue reports, Prime took in a handle of $10.04 million for the month. DraftKings spent more than that in taxed promotional credits. Prime gave away $938. 

Still, a sportsbook that launched in the Buckeye State in September 2023 had the ninth-best handle in a 20-operator market without spending a dime on marketing. 

Brennan said Prime was minutes away from a huge score, but the Kansas City Chiefs changed that in the Super Bowl with an overtime win that led to a $583,149 loss in February. 

Since the 2023 launch, Prime is down about $400,000 on a handle of more than $32 million without the costs spent by competitors. Fanatics Sportsbook, which took in $14.6 million in February, spent nearly $1 million in promos on gross revenue of $1.2 million.

“I guess based on our February numbers we look beatable,” Brennan said. “I’m expecting a lot more guys to come at us now.”

On the horizon

Prime is currently focused on the Ohio and now New Jersey sports betting markets. The sportsbook already has a partnership with Churchill Downs in Kentucky and still hopes to launch in the Bluegrass State before the Kentucky Derby. 

Once they launch there, they’ll have a region locked in with several legalized sports betting markets around the Buckeye and Bluegrass states to invite bettors who’ve been limited by the big names. 

New Jersey is the first market that Prime tried to get into because of the abundance of big sports bettors from the greater New York area, through New Jersey, and down to greater Philadelphia, allowing them to capture action in multiple states. 

Prime will start to do more marketing with the Garden State launch, and for now, the company is being very strategic about future market launches. It wants to really establish itself in New Jersey, Ohio, and Kentucky while perfecting its craft before expanding. 

And with the highly competitive Garden State to prove itself, Brennan knows there will be doubts about sustainability. He says Prime is well-funded with its own money and prepared to be the kind of sportsbook Americans want while also setting lofty goals.  

“I’d like to be in the top five in New Jersey. I really would,” Brennan said. “With the kind of product that we have and the kind of player that we serve and knowing how abundant they are in that greater New York, New Jersey, Philadelphia area, I think we probably have a good shot at doing that.” 

Pages related to this topic

Popular Content

Covers is verified safe by: Evalon Logo GPWA Logo GDPR Logo GeoTrust Logo Evalon Logo
seductrice.net
universo-virtual.com
buytrendz.net
thisforall.net
benchpressgains.com
qthzb.com
mindhunter9.com
dwjqp1.com
secure-signup.net
ahaayy.com
tressesindia.com
puresybian.com
krpano-chs.com
cre8workshop.com
hdkino.org
peixun021.com
qz786.com
utahperformingartscenter.org
worldqrmconference.com
shangyuwh.com
eejssdfsdfdfjsd.com
playminecraftfreeonline.com
trekvietnamtour.com
your-business-articles.com
essaywritingservice10.com
hindusamaaj.com
joggingvideo.com
wandercoups.com
wormblaster.net
tongchengchuyange0004.com
internetknowing.com
breachurch.com
peachesnginburlesque.com
dataarchitectoo.com
clientfunnelformula.com
30pps.com
cherylroll.com
ks2252.com
prowp.net
webmanicura.com
sofietsshotel.com
facetorch.com
nylawyerreview.com
apapromotions.com
shareparelli.com
goeaglepointe.com
thegreenmanpubphuket.com
karotorossian.com
publicsensor.com
taiwandefence.com
epcsur.com
southstills.com
tvtv98.com
thewellington-hotel.com
bccaipiao.com
colectoresindustrialesgs.com
shenanddcg.com
capriartfilmfestival.com
replicabreitlingsale.com
thaiamarinnewtoncorner.com
gkmcww.com
mbnkbj.com
andrewbrennandesign.com
cod54.com
luobinzhang.com
faithfirst.net
zjyc28.com
tongchengjinyeyouyue0004.com
nhuan6.com
kftz5k.com
oldgardensflowers.com
lightupthefloor.com
bahamamamas-stjohns.com
ly2818.com
905onthebay.com
fonemenu.com
notanothermovie.com
ukrainehighclassescort.com
meincmagazine.com
av-5858.com
yallerdawg.com
donkeythemovie.com
corporatehospitalitygroup.com
boboyy88.com
miteinander-lernen.com
dannayconsulting.com
officialtomsshoesoutletstore.com
forsale-amoxil-amoxicillin.net
generictadalafil-canada.net
guitarlessonseastlondon.com
lesliesrestaurants.com
mattyno9.com
nri-homeloans.com
rtgvisas-qatar.com
salbutamolventolinonline.net
sportsinjuries.info
wedsna.com
rgkntk.com
bkkmarketplace.com
zxqcwx.com
breakupprogram.com
boxcardc.com
unblockyoutubeindonesia.com
fabulousbookmark.com
beat-the.com
guatemala-sailfishing-vacations-charters.com
magie-marketing.com
kingstonliteracy.com
guitaraffinity.com
eurelookinggoodapparel.com
howtolosecheekfat.net
marioncma.org
oliviadavismusic.com
shantelcampbellrealestate.com
shopleborn13.com
topindiafree.com
v-visitors.net
djjky.com
053hh.com
originbluei.com
baucishotel.com
33kkn.com
intrinsiqresearch.com
mariaescort-kiev.com
mymaguk.com
sponsored4u.com
crimsonclass.com
bataillenavale.com
searchtile.com
ze-stribrnych-struh.com
zenithalhype.com
modalpkv.com
bouisset-lafforgue.com
useupload.com
37r.net
autoankauf-muenster.com
bantinbongda.net
bilgius.com
brabustermagazine.com
indigrow.org
miicrosofts.net
mysmiletravel.com
selinasims.com
spellcubesapp.com
usa-faction.com
hypoallergenicdogsnames.com
dailyupdatez.com
foodphotographyreviews.com
cricutcom-setup.com
chprowebdesign.com
katyrealty-kanepa.com
tasramar.com
bilgipinari.org
four-am.com
indiarepublicday.com
inquick-enbooks.com
iracmpi.com
kakaschoenen.com
lsm99flash.com
nana1255.com
ngen-niagara.com
technwzs.com
virtualonlinecasino1345.com
wallpapertop.net
casino-natali.com
iprofit-internet.com
denochemexicana.com
eventhalfkg.com
medcon-taiwan.com
life-himawari.com
myriamshomes.com
nightmarevue.com
healthandfitnesslives.com
androidnews-jp.com
allstarsru.com
bestofthebuckeyestate.com
bestofthefirststate.com
bestwireless7.com
britsmile.com
declarationintermittent.com
findhereall.com
jingyou888.com
lsm99deal.com
lsm99galaxy.com
moozatech.com
nuagh.com
patliyo.com
philomenamagikz.net
rckouba.net
saturnunipessoallda.com
tallahasseefrolics.com
thematurehardcore.net
totalenvironment-inthatquietearth.com
velislavakaymakanova.com
vermontenergetic.com
kakakpintar.com
begorgeouslady.com
1800birks4u.com
2wheelstogo.com
6strip4you.com
bigdata-world.net
emailandco.net
gacapal.com
jharpost.com
krishnaastro.com
lsm99credit.com
mascalzonicampani.com
sitemapxml.org
thecityslums.net
topagh.com
flairnetwebdesign.com
rajasthancarservices.com
bangkaeair.com
beneventocoupon.com
noternet.org
oqtive.com
smilebrightrx.com
decollage-etiquette.com
1millionbestdownloads.com
7658.info
bidbass.com
devlopworldtech.com
digitalmarketingrajkot.com
fluginfo.net
naqlafshk.com
passion-decouverte.com
playsirius.com
spacceleratorintl.com
stikyballs.com
top10way.com
yokidsyogurt.com
zszyhl.com
16firthcrescent.com
abogadolaboralistamd.com
apk2wap.com
aromacremeria.com
banparacard.com
bosmanraws.com
businessproviderblog.com
caltonosa.com
calvaryrevivalchurch.org
chastenedsoulwithabrokenheart.com
cheminotsgardcevennes.com
cooksspot.com
cqxzpt.com
deesywig.com
deltacartoonmaps.com
despixelsetdeshommes.com
duocoracaobrasileiro.com
fareshopbd.com
goodpainspills.com
hemendekor.com
kobisitecdn.com
makaigoods.com
mgs1454.com
piccadillyresidences.com
radiolaondafresca.com
rubendorf.com
searchengineimprov.com
sellmyhrvahome.com
shugahouseessentials.com
sonihullquad.com
subtractkilos.com
valeriekelmansky.com
vipasdigitalmarketing.com
voolivrerj.com
zeelonggroup.com
1015southrockhill.com
10x10b.com
111-online-casinos.com
191cb.com
3665arpentunitd.com
aitesonics.com
bag-shokunin.com
brightotech.com
communication-digitale-services.com
covoakland.org
dariaprimapack.com
freefortniteaccountss.com
gatebizglobal.com
global1entertainmentnews.com
greatytene.com
hiroshiwakita.com
iktodaypk.com
jahatsakong.com
meadowbrookgolfgroup.com
newsbharati.net
platinumstudiosdesign.com
slotxogamesplay.com
strikestaruk.com
trucosdefortnite.com
ufabetrune.com
weddedtowhitmore.com
12940brycecanyonunitb.com
1311dietrichoaks.com
2monarchtraceunit303.com
601legendhill.com
850elaine.com
adieusolasomade.com
andora-ke.com
bestslotxogames.com
cannagomcallen.com
endlesslyhot.com
iestpjva.com
ouqprint.com
pwmaplefest.com
qtylmr.com
rb88betting.com
buscadogues.com
1007macfm.com
born-wild.com
growthinvests.com
promocode-casino.com
proyectogalgoargentina.com
wbthompson-art.com
whitemountainwheels.com
7thavehvl.com
developmethis.com
funkydogbowties.com
travelodgegrandjunction.com
gao-town.com
globalmarketsuite.com
blogshippo.com
hdbka.com
proboards67.com
outletonline-michaelkors.com
kalkis-research.com
thuthuatit.net
buckcash.com
hollistercanada.com
docterror.com
asadart.com
vmayke.org
erwincomputers.com
dirimart.org
okkii.com
loteriasdecehegin.com
mountanalog.com
healingtaobritain.com
ttxmonitor.com
nwordpress.com
11bolabonanza.com