The Christmas spirit of giving appears to have reached FanDuel Casino headquarters.
FanDuel Casino announced on Thursday plans to partner with the South Jersey Transportation Authority's (SJTA) Atlantic City Expressway Pleasantville Toll Plaza, Port Authority of New York, and New Jersey's PATH Commuter Rail Systemwide and PA SEPTA Broad Street [B] Line to offer toll-free rides on Wednesday, Dec. 18.
In conjunction with their “Feelings that aren’t as good as winning,” campaign launched earlier this year ahead of NFL kickoff, the sports betting giant will see tolls turned off throughout the SJTA’s PATH system, with Pleasantville tolls off for roughly 24 hours, as well as free rides systemwide from 8 p.m. to 11 p.m. ET in New Jersey.
Meanwhile, in the Keystone State, SEPTA Broad Street [B] Line will offer free rides from 6 p.m. to 12 a.m. ET local time. Patrons notably do not need to be FanDuel customers to take advantage of the toll-free rides.
“As part of our ongoing brand campaign, we're here to show people nothing beats the feeling of winning on FanDuel Casino,” said Daniele Phillips, FanDuel marketing vice president. “Though a lot of great feelings come close, like scoring a free ride or toll for the day.
“This exciting FanDuel Casino opportunity represents a continued investment by FanDuel in its casino brand and the opportunity to engage new and existing customers with content and experiences that excite customers.”
FanDuel casino currently operates in five states, including Pennsylvania and New Jersey. Additionally, Michigan, West Virginia, and Connecticut also allow online casino operations within their state, though there’s no word on whether any plans are in the works to expand the campaign elsewhere.
FanDuel Casino finding unique ways to connect
While FanDuel’s sportsbook has seen plenty of high-profile collaborations, the company's iGaming operation has made efforts at inroads elsewhere, including with some surprising influencers.
Earlier this year, the casino announced an ambassador partnership with YouTuber and influencer Vegas Matt, marking the first FanDuel brand ambassador specifically focused on gaming.
“I couldn’t be more excited to partner with FanDuel Casino,” he shared earlier this year. “I look forward to introducing our amazing audience to FanDuel Casino and showcasing the games people can play that range from slots to blackjack, roulette, and so forth available on their platform. I can't wait to spotlight all the unique offerings, such as daily jackpots and exclusive games available only on FanDuel Casino, and help customers better understand how they can enjoy their favorite games online."
