The B2B iGaming supplier EveryMatrix has announced a new partnership with DraftKings, making the B2B iGaming supplier's casino content available to Ontario online casino players.
The collaboration marks EveryMatrix’s latest entry into the North American market and its first foray into Canada.
Under the partnership, DraftKings Casino will receive a catalog of games from EveryMatrix’s in-house studios, such as the Miami-based developer Armadillo Studios. EveryMatrix will utilize its proprietary B2B aggregation platform, SlotMatrix, to ensure a seamless integration with DraftKings.
“EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario,” commented Erik Nyman, president of EveryMatrix Americas. “This means we now reach half of the country’s population and marks yet another important milestone for the company.”
“DraftKings is one of the largest iGaming and sportsbook operators in North America and we are one step closer to full market penetration with them,” added Nyman.
Second collaboration with DraftKings
The Ontario launch marks ExeryMatrix's second partnership with DraftKings. In June 2023, EveryMatrix penned a deal with DraftKings to supply Supremeland Gaming's content in New Jersey. The duo then launched in the Garden State in May 2024, marking DraftKings as EveryMatrix’s first exclusive aggregation partner in the U.S.
After launching in New Jersey with DraftKings, EveryMatrix expanded its presence in the state by supplying Armadillo Studios' content to Golden Nugget Casino. The collaboration also extended to Golden Nugget Michigan, cementing EveryMatrix’s second U..S market entry.
Continuing success
EveryMatrix’s expansion into the Canadian gambling market is the latest in a string of successes for the company.
In July, EveryMatrix reported its highest-ever quarterly profit margin and net revenue of €42.4 million ($46.8 million) across its products. Q2 saw EveryMatrix launch 1,047 unique games and integrate six new casino suppliers, bringing its total count to over 160.
That same month, EveryMatrix completed an all-cash acquisition of FSB Technology, giving its own sports betting platform OddsMatrix a foothold in the U.K., Ireland, and Africa. EveryMatrix’s Chief Executive Ebbe Groes described the deal as the company’s “most ambitious acquisition to date.”
About EveryMatrix
Founded in 2008, EveryMatrix is an iGaming and sports betting software provider that delivers iGaming content, solutions, services, and software to Tier 1 operators worldwide. Its services include a casino integration platform (CasinoEngine), sports betting solutions (OddsMatrix), a gaming management platform (GamMatrix), and an affiliate and agent system (PartnerMatrix).
EveryMatrix has over 300 customers worldwide and holds licenses to operate in Ontario, New Jersey, Michigan, Connecticut, West Virginia, and, most recently, Pennsylvania.
