Most Valuable College Programs In Nation

This came out this afternoon on CNBC.

I am surprised to see #1 is a BIG10 team but it makes sense now that I think about it and history. Oregon ranked a lot lower than I would have thought given their success and their jersey/apparel deals with Nike and Fanatics. 

Also: USC is privately owned?

https://www.cnbc.com/2024/12/19/college-sports-programs-valuations.html

 College Athletics Valuations 2024
Rank Program Valuation Revenue Conference City Public/Private
1. Ohio State University $1.32B $280M Big Ten Columbus, OH public
2. University of Texas at Austin $1.28B $271M SEC Austin, TX public
3. Texas A&M University $1.26B $279M SEC College Station, TX public
4. University of Michigan $1.06B $230M Big Ten Ann Arbor, MI public
5. University of Alabama $978M $200M SEC Tuscaloosa, AL public
6. University of Notre Dame $969M $224M ACC Notre Dame, IN private
7. University of Georgia $950M $210M SEC Athens, GA public
8. University of Nebraska $943M $205M Big Ten Lincoln, NE public
9. University of Tennessee $940M $202M SEC Knoxville, TN public
10. University of Oklahoma $928M $199M SEC Norman, OK public
11. Penn State University $924M $202M Big Ten University Park, PA public
12. University of Southern California $923M $212M Big Ten Los Angeles, CA private
13. Louisiana State University $916M $200M SEC Baton Rouge, LA public
14. University of Florida $865M $189M SEC Gainesville, FL public
15. University of Wisconsin $838M $198M Big Ten Madison, WI public
16. Clemson University $800M $196M ACC Clemson, SC public
17. University of Oregon $780M $151M Big Ten Eugene, OR public
18. University of Arkansas $776M $167M SEC Fayetteville, AR public
19. University of Kentucky $775M $174M SEC Lexington, KY public
20. Auburn University $772M $195M SEC Auburn, AL

Ya, you are likely right. We know the Catholic Church owns the Irish, does the Devil own USC?